Trust, cooperation, and market information everyone can count on.
The Multiple Listing Service is a neutral place where real estate professionals collaborate based on shared rules and reliable data.
Being In The KnowTM is better than being in the dark.
Imagine you’re standing in a room and it’s pitch black. You don’t know the layout, where the doors or light switches are, or what objects are around that you might trip on.
Not so fun, right?
That’s essentially what buying and selling homes would be like if we didn’t have the Multiple Listing Service. The Multiple Listing Service turns the lights on, helping to create an open, fair, and efficient marketplace.
So how does the Multiple
Listing Service work?
Agents representing home sellers share those properties on the Multiple Listing Service.
The Multiple Listing Service collects that information in a secure system governed by agreed upon rules and standards.
It is then used by many people, in many ways:
Marketing and advertising
Third party apps and websites use the Multiple Listing Service to power their home search tools, home valuation tools, and more.
Local home search
Brokerage websites use Multiple Listing data to showcase local properties for sale and to power the tools they offer their agents.
Buyers’ agents use it to find and share with their clients and to generate market analyses based on historical data.
Sellers’ agents use it to compare similar homes to their clients’ so that they can give data-driven advice on when to list and for how much.
Cities and communities use current and past housing data from Multiple Listing Services to inform city planning and economic forecasting.