Make Your Home Stand Out in the Digital Housing Market | REIN.com

Make Your Home Stand Out in the Digital Housing Market

We live in a digital world and conduct a majority of our shopping online — clothes, groceries, cars, even life partners. There’s nearly nothing you can’t find online, including your next home. If you’re ready for a change and thinking about listing your house, ensuring your home has digital curb appeal is essential. Here’s how you can make sure your listing stands out among the rest.

Professional Photos
High-quality, high-resolution photos are a must when listing your home. While smartphones can achieve a lot, consider hiring a professional photographer. They have the expertise to compose and light shots that highlight the best features of your home. Work with your agent to take this a further by including 3D tours, videos, and interactive floor plans. You want to give buyers the best visual possible to entice them to come tour the home in person.

Professional Staging
Staging can be a multi-step process. As the seller, you may need to assess your home and take the time to clean and declutter. Next, consider staging your furniture to appeal to a wider audience, or hire a professional staging company to assist you. Another option that’s available to you through the advancement of technology is virtual staging. Virtual Staging is the act of digitally adding furniture, paint, wall decor, etc. to a photo of a home. The goal is to make the photo of the home as appealing as possible to potential buyers. With advancements in AI, software companies can now turn around staged photos at a faster and more affordable rate than some reputable graphic designers can. Transparency in using this technology is always encouraged.

Platform Visibility
Your home may look fantastic but if it’s not on the right platform you risk not having optimal visibility. Working with an agent who is a member of REIN Multiple Listing Service (MLS) is a crucial starting place. The MLS is where nearly all information about homes for sale and historical sale prices originates and where agents work together to get homes bought and sold fairly and efficiently. When your agent places your home on the MLS, non-confidential information is displayed on nearly every real estate brokerage website in town and on top real estate search apps and websites. 

While much of your home’s marketing strategy will fall on your agent, it takes a collaborative effort between agent and seller to successfully make it to the closing table. Connect with nearly 9,000 agents on REIN.com. Ready to buy but not sure what you can afford? Check out the mortgage calculator to help estimate possible monthly payments. Download the REIN.com app and put the power of fresh and accurate listing data in the palm of your hand. The app is available free in the Apple App Store and Google Play Store. For local listings you can trust, start with REIN.com.

Local Home Listings You Can Trust.