Lotame Audience

The smartest way to sell a home.

The Multiple Listing Service puts your home in front of the largest possible number of potential buyers.

Setting you up for success

The Multiple Listing Service’s information helps your agent guide you on when to sell and for how much.

Get your home seen everywhere

When your agent places your home on the Multiple Listing Service, non-confidential information is displayed on nearly every real estate brokerage website in town and on top real estate search apps and websites.

Get other agents working on your behalf

When your agent places your home on the Multiple Listing Service, it will go into the hands of nearly every agent representing active buyers in your market.

Get In The KnowTM

Ready to start working with an agent, or already are? Make sure you – and your agent – are In The KnowTM. Here are some important points to understand at the onset of your selling journey.

Many national home search sites are primarily advertising companies, meaning they display properties for sale to attract a large consumer audience. Some of these people are active buyers and some are just casual browsers.

The Multiple Listing Service, on the other hand, is the platform virtually all real estate agents in the market working with serious, active buyers rely on to serve those buyers.

The Multiple Listing Service is also how agents representing buyers get information on how to show buyers homes for sale outside of open house times. These “showings” are done under rules the Multiple Listing Service sets to ensure safety and privacy.

There are lots of home valuation tools online, but these all produce ballpark figures based on data scraped together from sometimes spotty sources.

For the most accurate and up-to-date home value, there’s simply no substitute for the expertise of a real estate agent who’s In The KnowTM. Your agent has access to decades of data through the Multiple Listing Service, which tracks every detail of home listings and sales over the past several decades. That means they can make suggestions based on historical data and current market patterns.

Once your agent lists your home on the Multiple Listing Service, it’s on display for every agent working with an active buyer. Agents can search based on square footage, beds/baths, acreage, and more.
Yes. Open house information is stored and shared between agents on the Multiple Listing Service. Buyers’ agents can search and share open houses with their clients, so long as the information has been uploaded onto the Multiple Listing Service by the listing agent.
While there is no national Multiple Listing service, nearly all 600 local Multiple Listing Services across the United States are committed to the same set of rules around how they formulate and use their data. This makes it easy to send your listing to nearly every destination online across the country and around the world.
Yes. While some data on the Multiple Listing Service can be accessed by the public, private information like whether or not the home is vacant, times of day available for walk-throughs, and entry information are kept private, only accessible by registered real estate agents/members of the Multiple Listing Service.